PLAY has a lot of personality and is truly the first underwear brand that is fun, functional and relevant to today's younger customer. Each silhouette has been designed to be exciting and relevant to today's lifestytle. Conceived of and developed by Jeff Danzer, Intimo's Executive Vice President of Marketing (and formerly the marketing guru behind 2(x)ist underwear). PLAY was brought to life by Danzer and the company's talented design team.
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